The Pure9™ team hails from Minnesota and Texas – one of America's healthiest states and one of the most "weight-challenged." (Everything is bigger in Texas!)

JESSICA RUOF — CEO & Founder

Holding a Doctorate of Traditional Naturopathy and BS in Entrepreneurial Management, Psychology and Public Health from the University of Minnesota Carlson School of Management, Jessica Ruof serves as Pure9's™ CEO. She is the holder of pending U.S. Provisional Patent Application FM/0004USPI – "A Bio-Behavioral System and Method For Implementing an Optimal Well-Being Cycle of Interactive Influence" – the power behind Pure9's™ system.

Pure 9™

JANET KIEFFER – COO & Co-Founder

As Chief Operations Officer, Janet Kieffer contributes twenty-five years of strategic planning, revenue generation, branding, marketing, product development, sales and executive management experience to Pure9™.

She has helped multiple technology start-ups, mid-market, and Fortune 500 companies – including Hewlett Packard, Alliance Data, Inc., and Oracle Utilities – define new offerings, enter new markets, and grow adoption of software, web services and new technologies.